Leadz Blog
Practical guides to choosing business data, building prospect lists and measuring outreach.
Start here
Choose a guide for the task in front of you.
Choose business data
Understand coverage, contact fields and sample quality.
Build a prospect list
Turn a target market into a useful, organized shortlist.
Prospect to an industry
Find a workflow that fits your business and your buyers.
Use and measure the list
Qualify accounts, plan outreach and interpret results.
Learn proven B2B lead generation strategies including outbound prospecting, content marketing, and referral programs that consistently deliver qualifi...
Read More →Discover the best lead generation tools for finding B2B prospects, including Google Maps scrapers, CRM integrations, and automated outreach platforms ...
Read More →Prepare relevant business calls, handle common objections, and record outcomes with concise scripts and clear stop conditions....
Read More →Calculate weighted click and reply rates, separate delivery from inbox placement, and use a downloadable campaign measurement worksheet....
Read More →Email Marketing 101: The Do’s and Don’ts in 2022 Want to know what works and what doesn’t when it comes to email marketing?...
Read More →There are various ways to keep in touch with your target audience online....
Read More →Providing your target audience with a personalized experience every time they interact with your brand is important in today’s highly competitive mark...
Read More →Email ab testing is a technique used to measure the performance of two or more variations of a web page or email to conclude which one is more effecti...
Read More →What is Opt-In Email Marketing?...
Read More →Ready to Find Your Next Customers?
Explore business categories and available contact fields before building your next shortlist.
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