As an interior designer, you know how important it is to constantly work on new projects that keep your creative juices flowing. However, getting a steady stream of clients – especially if you’re new to the business, can be a challenge.
In this article, we talk about some interior design business marketing tricks that you can employ to reach new clients and reactivate old ones. Keep reading to learn about the seven ways you can uplevel your marketing practices.
Ask for ReferralsOne of the most underrated marketing tricks to grow one’s interior design business is to ask for referrals. Asking for referrals is an excellent way for you to organically grow your clientele cost-effectively.
You can ask your network of friends, family, and past clients to refer you to anyone from their network if they enjoyed working with you.
Now, because referrals cost absolutely no money, you can put your financial resources to good use by thanking the person who referred you for the job. It doesn’t have to be big; it can be a bottle of wine or a simple thank-you note. What matters is that you express your gratitude to the individual who helped you grow your business.
Create a Website for Your WorkWhen you create a website for your company, you can think of it as investing in real estate – just digital. Your website is your interior design business’ home on the internet so, you want to make sure that it shows off who you are, the work that you do, and what you can offer.
Use your website like a portfolio and display some of your best works here. While displaying your output, you can also discuss the design process you took to execute this task.
Finally, if you’ve received glowing client testimonials, your website is an excellent place to display these words. By showcasing these client reviews, you’re able to establish yourself as a competent and trustworthy interior designer to your visitors.
Additionally, you should also look into making your website more SEO friendly to increase your chances of ranking higher on Google’s search results. You can start by doing a keyword research for your website and incorporating these keywords into your page’s copywriting. Another step you can take is to optimize your website’s features such as making it more mobile-friendly, optimizing its schema, and making it easy to navigate.
Add a Blog to Your WebsiteNow that you have a website, why not go the extra step of adding a blog to it? By adding a resource page to your website, you can show off your knowledge and write helpful articles that provide value for your readers.
To get started, you can address some of the most common questions that your clients have asked you and start to build a content strategy from there. Once you have a content plan ready, it’s best that you consistently publish helpful articles to keep your website’s content fresh.
Use Social MediaShow off some of your favorite ideas in your interior design business on social media. You can populate your grid with your inspirations, philosophies, and output.
Social media is such a casual channel that you can be laxer with the content that you put out. It’s also a great avenue for you to connect with your potential clients because of the ease of communication.
Join a CommunityAnother step you can take to grow your business is to join a community of individuals who are in the same industry as you. One way for you to do this is to join any networking events for local craftsmen and connect with the attendees there.
By establishing these connections and making yourself known as an interior designer, you can put yourself at the top of their mind so, whenever they’re working on a brand-new property or a renovation, they can tap you for your interior design services.
Create a Lead MagnetLead magnets are an excellent way to grow your practice, bring value to your customers, and share your knowledge. With your lead magnet, you can answer some of your clients’ burning questions and show them that you’re an expert in your field.
If you’re not sure what you can do, here are some types of lead magnets:
- 15-minute consultation
- Case Study
A lead magnet is also one resource you can use to grow your email marketing list. You can give visitors access to your lead magnet in exchange for their contact details.
Launch an Email Marketing ListNow that you’ve grown your interior design company’s email list, you now have the opportunity to reach potential clients right in their inboxes.
Just remember that your subscribers entrusted you with their personal information so, make sure that you use this channel to provide valuable information.
Rolling Out Your New Interior Design Business Ideas
We’ve given you all our interior design business marketing tips and tricks and we hope that you got exactly what you clicked for! Now, it’s time for you to implement these ideas and watch your business grow.
If you’re looking for more articles to help you grow your interior design business, you can click here to check out our blog.