Apollo alternatives for local business leads

Apollo is a sales platform built on a database of people: named contacts with job titles at companies, alongside email sequences, a dialer and CRM enrichment.

It suits B2B teams selling to specific roles, such as a head of marketing at a software company.

If your prospect is the local business itself, such as a plumber, a dental office or a restaurant reached on its main line or business email, Leadz is built for that; if you need a named person and a job title, Apollo is the better choice.

Last checked: November 10, 2026. Facts about other products come from their own public pages, listed under Sources.

Apollo and Leadz side by side

Attribute	Apollo	Leadz
Data source	ApolloApollo’s own contact and account database, which it describes as 240M+ contacts. Paid plans also list a Google Maps Business Search feature.	LeadzPublic Google Maps business listings, already collected into one searchable database.
Coverage	ApolloContacts and companies searchable with 65+ filters. The pages we checked do not give a breakdown by country or by business type.	LeadzUnited States only: 13M+ local business records across all 50 states.
Contact types	ApolloPerson-level: named contacts at companies, plus account (company) data and buying intent topics.	LeadzBusiness-level: the business phone, website and, where one is on file, a business email. It is not a people database.
Starting price	ApolloBasic is $49 per seat per month, billed annually (30,000 credits per seat per year). Professional is $79 and Organization is $119 with a 3-seat minimum, both billed annually. Monthly billing costs more.	Leadz$39 per month for Basic (1,000 credits per month); Pro is $69 per month (10,000 credits per month).
Free tier	ApolloFree plan at $0 with 900 credits per seat per year, granted monthly, and a record selection limit of 25.	LeadzFree account with 50 credits, up to 10 results per search and up to 3 saved lists.
Export formats	ApolloCSV import and export on every plan, plus CRM integrations and an API.	LeadzCSV on every plan, including the free account; JSON on Pro.
How you get the data	ApolloSearch the database and spend credits per seat to reveal and export contacts; record selection limits rise from 1,000 on Basic to 10,000 on Organization.	LeadzSearch and filter the ready database, then spend credits to unlock and export records (2 credits for a record with a phone and an email, 1 for phone only, none otherwise).

Where Apollo is the better choice

You need a named person, not a business. Apollo is organised around individual contacts and their roles; Leadz records describe the business and its general contact details.
You sell to mid-size or large companies. Filtering by role, seniority and company attributes is what Apollo is designed for, and Leadz has no such filters.
You want outreach in the same tool. Apollo plans include email sequences, a US dialer, meeting scheduling and call recording. Leadz stops at search, lists and export.
You use buying intent. Apollo plans include intent topics and filters; Leadz has no intent data.
You want your CRM enriched automatically. Apollo lists CRM, CSV and API enrichment; Leadz offers CSV export, with JSON on Pro.
You want a larger free allowance. Apollo’s free plan grants 900 credits per seat per year, compared with 50 credits on a free Leadz account.

Where Leadz fits better

Your target is a local business rather than an employee. Leadz is organised by business category and place, so a search like roofing contractors in Phoenix is the starting point rather than a workaround.
You want listing details in the record. Every Leadz export row carries the business category, address, city, state, zip code, rating and review count.
You pay for a team. Leadz plans are priced per plan, not per seat, and Pro lists unlimited team members at $69 per month.
You want month-to-month billing at the entry price. Leadz Basic is $39 billed monthly; the Apollo prices above are for annual billing.
You do not need a sales engagement suite. If you already send email and make calls from other tools, Leadz gives you the list and stays out of the way.

Other alternatives to consider

Listed in no particular order.

ZoomInfo

A go-to-market data platform that ZoomInfo describes as covering 500M+ contacts and 100M+ company records. It does not publish prices; you request a quote.

Read the comparison

Outscraper

A pay-as-you-go Google Maps scraper for local business listings in any country, listed at $3 per 1,000 records after a free first 500.

Read the comparison

D7 Lead Finder

A keyword-and-city search tool for local business leads that works across countries, with monthly plans based on searches per day.

Read the comparison

Frequently asked questions

Does Apollo have local business data?

Apollo’s plan comparison lists a Google Maps Business Search feature on its Basic, Professional and Organization plans, so it does offer a way to search local businesses. We have not tested it, and it sits inside a product priced per seat and built mainly around named contacts.

Does Leadz give me the owner’s name and direct email?

Leadz is a business database. A record has the business phone, website and, where one is on file, a business email. If you need named decision makers with job titles, use a people database such as Apollo.

Which costs less for a small team?

Apollo Basic is $49 per seat per month on annual billing, so three seats are $147 per month. Leadz Basic is $39 per month for one user, and Pro is $69 per month with unlimited team members. The products do different jobs, so compare price only after deciding which kind of data you need.

Can I use Leadz lists inside Apollo?

Leadz exports CSV, and Apollo lists CSV import on every plan, so a Leadz export can be uploaded there. Check Apollo’s import requirements for the columns it expects.

See whether the data fits before you pay

A free Leadz account includes 50 credits. Search your category and area, and check the records against what you need.

Create a free account View pricing

Sources

Apollo: Pricing (checked November 10, 2026). Plan names, per-seat prices on annual billing, credits per seat, free plan, CSV import and export, record selection limits, Google Maps Business Search row.
Apollo: Prospect and enrich (checked November 10, 2026). Database size as stated by Apollo, filters, buying intent data, CRM, CSV and API enrichment.
ZoomInfo: Pricing and Plans (checked November 10, 2026). No published prices, quote form, what pricing depends on, plan names and features, free trial, credits consumed on export.
ZoomInfo: Our Data (checked November 10, 2026). Contact and company record counts as stated by ZoomInfo, intent topics, regions covered.
Outscraper: Google Maps Scraper (checked November 10, 2026). Product description, tiers and per-1,000 prices, free tier, export formats, cloud execution, email enrichment add-on, other scrapers.
D7 Lead Finder: Choose a Plan (checked November 10, 2026). Plan names, displayed monthly prices, daily search allowances, plan FAQ (lists, countries, exports, cancellation).
Leadz plans and limits: our pricing page.

Prices and features change. If something here is out of date, tell us and we will correct it.

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